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TikTok Creativity Program Beta: Difference between New Creativity Program and Creator Fund

If your passion lies in crafting extended, top-notch TikTok videos while also earning from your creations, the upcoming tool, Creativity Program Beta, is tailor-made for you. Through Creativity Program Beta, you can earn rewards while producing and sharing your longer video content.

TikTok Creativity Program Beta: Difference between

New Creativity Program and Creator Fund

Additionally, participation in this program grants you entry to an enhanced dashboard where you can monitor video eligibility, estimated revenue, and video performance analytics. Remember that adherence to our Community Guidelines is imperative for all videos submitted to the Creativity Program Beta.

Explore further to learn about eligibility criteria, the joining process, regarding the Creativity Program Beta!

What is the TikTok creativity program beta?

Announced in late February 2023, TikTok introduced the Creativity Program Beta as a fresh initiative to financially reward content creators, addressing concerns raised by some about inadequate payouts from the initial TikTok Creator Fund. A major gripe with the Creator Fund was its perceived insufficiency, as certain creators reported earning only $20-$30 monthly despite amassing millions of views on their videos.

In a recent development, TikTok declared the discontinuation of the Creator Fund in the U.S., U.K., France, and Germany on December 16, 2023, with a full replacement by the Creativity Program. Creators currently part of the original fund have the option to transition to the Creativity Program.

The question arises: Will the TikTok Creativity Program provide the support creators seek, especially those who were disheartened by the underwhelming Creator Fund? It remains too early to definitively answer this question. Nonetheless, TikTok asserts that the Creativity Program has the potential to increase creators' earnings by 20 times compared to the original fund. If you meet the eligibility criteria, giving the program a try is undoubtedly worth considering.

Who’s eligible for the TikTok Creativity Program?

To qualify for earning rewards through the program, you must meet the following criteria:

1. Be a minimum of 18 years old.
2. Have a follower count of at least 10,000.
3. Accumulate a minimum of 100,000 valid video views within the last 30 days.
4. Maintain a personal account in good standing; business accounts are not accepted.
5. Adhere to TikTok's Community Guidelines.
6. Reside in a region where the TikTok Creativity Program Beta is accessible, with TikTok planning to expand the program to more regions in the future.

-In May 2023, TikTok introduced the Creativity Program Beta to all eligible creators in the U.S. As of September 2023, the program has been extended to additional regions, including Brazil, France, Germany, Japan, Korea, and beyond.

How to Join?

For those currently participating in the Creator Fund:

• Launch the TikTok app and select Profile.

• Tap the Menu button (☰), followed by Settings.

• Choose Creator tools and navigate to Creator Fund.

• Tap Switch located at the bottom of the page.

"Keep in mind that once you opt for the Creativity Program Beta, reverting to the Creator Fund is not possible."

For those who are not presently part of the initial Creator Fund:

• Launch the TikTok app and access your Profile.

• Tap the Menu button (☰), proceeding to Settings.

• Select Creator tools and then Creativity Program.

Upon application, you will receive notification of the status of your application within three days.

Optimal Content Formats

• Capture up to 10 minutes of footage directly from your camera; for videos up to 30 minutes in length, utilize TikTok.com for uploading.
  
• Effortlessly edit clips, sounds, images, and text directly within the TikTok app.
  
• Leverage TikTok's web creation tool for seamless content editing.
  
• Enhance your creativity by uploading pre-existing landscape or vertical content using the camera's upload option.
  
• Infuse original sounds into your videos, allowing for complete audio coverage in videos lasting one minute or more.
• Discover a variety of sounds in the Sounds library, ranging from 30 to 60 seconds in duration.
• Expand your sound options by collaborating with music distributors.
• Boost engagement by incorporating text, filters, green screens, and effects into your content.

What’s the difference between Creativity Program Beta and Creator Fund?

Although comprehensive details about the TikTok Creativity Program are currently limited, you might observe significant distinctions between this emerging initiative and the established TikTok Creator Fund.

Accessible in a broader range of regions:

Though the Creativity Program is still in its early stages, it has already expanded its availability to creators in various countries. In contrast to the Creator Fund, which was exclusive to creators in the U.S., U.K., Germany, Italy, France, and Spain, the Creativity Program is presently accessible to creators in the U.S., U.K., Brazil, France, Germany, Japan, and Korea.

If you are situated in any of these countries and are currently part of the Creator Fund, you have the option to transition to this new program.

Video length must exceed one minute:

To qualify for earnings through the TikTok Creativity Program, creators must share videos that extend beyond one minute in duration. This requirement suggests a potential move by TikTok to compete with YouTube in the realm of longer-form content.

In contrast, the TikTok Creator Fund did not impose such a stipulation. The length of your videos was inconsequential; all that was required was a minimum of 10,000 followers and 100,000 views within the past 30 days.

It’s supposed to pay creators more:

One common grievance about TikTok's Creator Fund revolved around the meager payouts, leading some creators to contemplate quitting content creation altogether. How does the Creativity Program fare in addressing this issue? According to a TikTok spokesperson as reported by The Verge, creators can anticipate earning 20 times more than what they were making through the original fund, a promising development.

Conclusion

The TikTok Creativity Program Beta emerges as a transformative initiative designed to reshape the landscape for content creators on the platform. This beta program not only introduces changes in eligibility criteria and video formats but also expands its accessibility to a broader range of regions. With a focus on longer videos and the promise of significantly increased payouts, the Creativity Program aims to address previous shortcomings and enhance the overall experience for creators. As TikTok continues to evolve and innovate, the Creativity Program Beta stands as a testament to the platform's commitment to supporting and rewarding the creative endeavors of its diverse community.