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Amazon expands luxury offering with pre-owned goods

Amazon, the e-commerce behemoth, is making its foray into the secondhand fashion market across Europe, signaling a strategic move towards diversification.

Amazon expands luxury offering with pre-owned goods

Teaming up with the esteemed luxury resale platform, Hardly Ever Worn It, Amazon is now offering customers in the United Kingdom, Spain, Germany, and Italy access to a curated selection of pre-owned fashion items through its Luxury Stores platform.

This venture comes on the heels of Amazon's continued expansion into the realm of pre-owned and refurbished goods, a market segment that witnessed European sales surpassing the remarkable milestone of 1 billion euros last year. Building upon this success, Amazon is augmenting its repertoire by introducing an array of pre-loved items from prestigious luxury fashion brands to its storefront on Luxury Stores at Amazon in Europe.

The collaboration with Hardly Ever Worn It, a distinguished family-operated designer resale website, underscores Amazon's commitment to ensuring the highest standards of quality and authenticity for its customers. Leveraging the expertise of the resale platform, the screening process for items is meticulously crafted, guaranteeing the excellence of each product on offer. With this collaboration now available to discerning shoppers in Spain, Germany, Italy, and the United Kingdom, Amazon aims to elevate the shopping experience by providing a seamless avenue to explore coveted pre-owned fashion pieces across various categories including clothing, shoes, accessories, jewelry, and watches from luxury brands.

The inclusion of Hardly Ever Worn It's storefront on Luxury Stores at Amazon further enriches the platform's offerings, presenting an extensive selection of women’s ready-to-wear apparel, footwear, accessories, as well as exquisite jewelry and timepieces from esteemed luxury labels. This partnership not only extends the reach of the resale platform to a broader audience but also empowers Amazon customers with an expanded array of options to indulge in sustainable and budget-friendly fashion choices.

Expressing enthusiasm for this collaborative endeavor, Ruth Diaz, Vice President of Amazon Fashion Europe, emphasized the company's dedication to innovation and customer engagement. Diaz remarked, “We are thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favorite brands and styles. We are always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury.”

Similarly, Tatiana Wolter Ferguson, CEO of Hardly Ever Worn It, hailed the collaboration as a significant milestone in the realm of luxury resale, heralding a new era of visibility for the sector. Ferguson remarked, “Hardly Ever Worn It launching on Luxury Stores at Amazon marks a new level of visibility for luxury resale. Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience. By joining one of the world’s most trusted marketplaces, we are able to bring this to fruition, enabling more people to experience the joy of resale.”

In essence, this partnership between Amazon and Hardly Ever Worn It not only represents a strategic alignment between two industry leaders but also epitomizes their shared vision of democratizing access to luxury fashion through sustainable and inclusive practices.